A Human Approach to Marketing Automation

Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens or even hundreds of messages, and developing complex if-then workflows. Fortunately, a successful automation campaign can be done in small,...

How to Use Sponsored Brands Video Ads on Amazon

With the ever-increasing competition on Amazon—see search results littered with Sponsored Product ads—it can be difficult to stand out. Fortunately, eye-catching video ads are here to change that.  What’s more likely to grab a customer’s attention—a video, an image,...

A Human Approach to Marketing Automation

Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens or even hundreds of messages, and developing complex if-then workflows. Fortunately, a successful automation campaign can be done in small,...