A unique selling proposition is one of the keys to developing a memorable brand. Here’s how to shape your own USP, plus 10 examples for inspiration.More
It’s not just shoppers who are spending more money at the Everything Store these days. Three quarters of all Amazon sellers are spending their ad dollars on Amazon. As the Financial Times reported, sellers’ increased marketing spend earned Amazon’s advertising...
Benchmarking digital marketing campaigns is a good way to track their effectiveness. Monitoring conversion rates will help optimize the creative, target market, placement, and channel. But a better indicator of marketing success is the cost per conversion. The post...
Good ecommerce and blogging platforms should, by default, take care of most technical search engine optimization concerns. But this doesn’t mean B2B and B2C ecommerce companies can ignore technical SEO in 2021. The post Don’t Overlook Technical SEO in 2021...
Saqib Azhar talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built an enormous, highly engaged Amazon group on Facebook. For the latest installment of Follow the Data, Saqib Azhar graciously shares his Amazon knowledge with host...
A unique selling proposition is one of the keys to developing a memorable brand. Here’s how to shape your own USP, plus 10 examples for inspiration.More
