FBAs Fueling Amazon’s Booming Ad Business

It’s not just shoppers who are spending more money at the Everything Store these days. Three quarters of all Amazon sellers are spending their ad dollars on Amazon.  As the Financial Times reported, sellers’ increased marketing spend earned Amazon’s advertising...

Charts: Conversion Rates by Ad Channel

Benchmarking digital marketing campaigns is a good way to track their effectiveness. Monitoring conversion rates will help optimize the creative, target market, placement, and channel. But a better indicator of marketing success is the cost per conversion. The post...

Don’t Overlook Technical SEO in 2021

Good ecommerce and blogging platforms should, by default, take care of most technical search engine optimization concerns. But this doesn’t mean B2B and B2C ecommerce companies can ignore technical SEO in 2021. The post Don’t Overlook Technical SEO in 2021...